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How to optimize your marketing budget: Do more with less

Sprout Social

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. This is important considering skill gap is a major issue in many marketing teams. Another important factor to consider when setting budgets is your team’s bandwidth.

Marketing 132
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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Social

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Add Buffer to your content creation toolkit today.

Process 109
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HubSpot vs. Marketo: Which is Better?

Oktopost

Content Management System (CMS). Web page activity analytics available. Web analytics dashboard available. CRM analytics. HubSpot Community. Marketing Nation Community. Built-in social component, as well as integrations with Oktopost and others. Employee Advocacy. A/B Testing. Traffic analysis.

Hubspot 110
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Learning via the Social Media Game

Bare Feet Studios

Google Analytics. www.google.com/analytics. Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. Do you have a community on the ground to support an online community? How often should you get reports?

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70+ Resources on How to Start a WordPress Blog

Kikolani

That means that people are exploring their creative skills and desiring to develop them further. It is also great for socializing and building your own community. Google helps us out by showing us some traffic trends on different blogging and content management systems (CMS) on the web. Analytics.

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11 Qualities of the Ideal Social Media Strategist

Sprout Social

The need to work in a variety of mediums brings us to the first, and likely most important quality for a social media strategist to have—multi-skills. Social media analytics. A good social media strategist will take these social media analytics and find ways to improve them for the future. Multidisciplinary. Strategizing.

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7 Steps to Creating Million-Dollar Web Apps (And a Big Announcement)

Viper Chill

The feedback so far has been amazing , with one of the biggest bloggers on the web telling me after using it for just one day “the community has needed this for a really long time.” SEOmoz – The team behind some of the most advanced SEO analytics and reporting software on the planet recently announced that they made $11.7m