Sherrilynne Starkie

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

Sysomos 333
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Why your social media isn’t working

Sherrilynne Starkie

It takes digital knowledge along with solid marketing and communications experience. One company needed to engage millennials for campaign success, but was struggling to build a following on Instagram. It meant no promoted content, a limited use of stories and no analytics. Keeping up is not easy. It takes time and resources.

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Must have digital skills for PR pros

Sherrilynne Starkie

And they need be bona fide social media and inbound marketing experts. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. With Analytics certification demonstrates the ability to understand data and provide insight.

Skills 179
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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Successful social media marketing to moms. Canada (Photo credit: Wikipedia). Related articles.

Data 327
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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284
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Five steps to positive media coverage

Sherrilynne Starkie

Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Getting media coverage is one of the four pillars of digital marketing success alongside owned, shared and paid media.

News 404
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Articles, website content, social media updates, email campaigns. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Planning & Project Management Efficient execution and effective campaigns. Skills Why How. Strategy Development. contact-form].

Skills 334