Pam Moore

MAY 19, 2023

By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. AI can analyze consumer behavior and preferences to deliver customized and relevant content to each individual.

Team 147

Team Marketing ROI Training 147

Hootsuite

SEPTEMBER 28, 2020

Through social listening you can get real-time insights into shifting trends, consumer sentiment, competitive intelligence, and risks to brand reputation. For example, Mapfre, a global insurance company, uses social analytics to better understand what customers are thinking about. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( 30% of marketers report using hashtags tied to specific campaigns, while 26% use Promoted Tweets. The Atlantic ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

OCTOBER 20, 2020

Through Hootsuite’s social listening, social engagement, social analytics, and employee advocacy tools. Actively listening to conversations and sentiment for each stakeholder (customers, employees, partners, investors, and the community) is an essential element of any effective social media strategy. How are they doing this?

HootSuite 116

HootSuite Banking Survey Sentiment 116

Laurel Papworth

SEPTEMBER 18, 2014

Consider Company Campaign Hashtags that are created for Branding. Rarely searched for directly, more a descriptor the social object (status update or tweet) with an attached sentiment. Search: Google SEO Analytics - drops keywords, adds #hashtags. I'm an expert. sadface #happyhappyjoyjoy #love #sucks and so on.

Hashtag 111

Hashtag Tips Meme Folksonomy 111

Hootsuite

JUNE 28, 2023

You get to shape and direct the public sentiment about your business and brand. In plain English, that means it’s easier to make sure your marketing campaigns reach the right people. Once your accounts are established, you can use data and analytics to see who follows and engages with your posts. Why is this important?

Social Media 82

Social Media HootSuite Marketing Health Care 82

Convince & Convert

SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 157

Social Media Radian6 Strategy SM2 157

Techipedia: Tamar Weinberg

JULY 8, 2008

This will help a great deal in planning and managing successful marketing campaigns. There are other times when marketers may have to launch a multi-platform outreach campaign. A marketer has have an understanding of the community and help craft campaigns, articles, stories, videos and or pictures that appeal to each community.

Social Media 163

Social Media Marketing Consultant Communities 163

Hootsuite

MAY 29, 2023

Sure, you can spend time testing out different strategies and use analytics to see what’s working — but that can take up a lot of time. You can see real-time sentiment analysis, so you know which topics to engage with and which to ignore. Ad management AI has long been used to optimize social media ad campaigns.

Social Media 71

Social Media HootSuite Privacy How To 71