Sherrilynne Starkie

AUGUST 13, 2012

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. Word clouds are a sexy way to visually display what can be highly complex discussion threads.

Analysis 335

Analysis Wikipedia Social Capital Sentiment 335

Sherrilynne Starkie

FEBRUARY 13, 2018

The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. A competitor analysis is often done too.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

NOVEMBER 16, 2013

Individuals in the first year of their careers are suggested as skilled in business strategy. What does an expert in ‘analysis’ actually do? For example, on a scale of one to five, how would you rate this person’s writing skills, his strategy development skills, his experience in video production, etc.

LinkedIn 278

LinkedIn Press Release Skills Notification 278

Sherrilynne Starkie

JULY 23, 2012

She discussed the tools and resources ]available and how they can help prepare a social media strategy that supports business outcomes. mel_coulson : automated sentiment analysis doesn’t measure sarcasm in social media. Here’s a short video clip of Kelly’s presentation: Related posts: Social media in call centres.

Social Capital 275

Social Capital Research Social Media Case Study 275

Sherrilynne Starkie

JULY 3, 2018

I find it helpful when I’m writing a communications strategy to really think that through. This is how you actually demonstrate the business strategy’s implementation is through marketing and communications that basically shows it off and delivers it. Alison Gareau: It’s when you have your corporate strategy.

Policies 231

Policies Project Metrics Sentiment 231

Sherrilynne Starkie

JUNE 9, 2013

Good strategy is driven by data, research and analysis. Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. This is crucial insight was key to developing a successful social media strategy.

Analytics 380

Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

JANUARY 8, 2018

Traditional Research Provides insight to inform strategy and creative. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly. Analysis Turns data into actionable insight. Strategy Development. Automation Useful in real time media monitoring and media analysis.

Skills 334

Skills Social Media Sysomos Diagrams 334