Sprout Social
NOVEMBER 2, 2023
Departments use the customer journey map as a central reference to ensure a consistent and customer-focused approach. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. Guide multiple departments. Enhance customer communication.
Buzz Marketing for Technology
JUNE 27, 2008
Reference librarians have developed various heuristics that have been organized through their web sites to facilitate the process of evaluating and assessing information (Frand and Hixon, 1999). . Concepts of widening and narrowing one?s spreadsheet way of knowledge.? Schrage points out that ?
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Convince & Convert
SEPTEMBER 21, 2010
Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?
Buffer Social
JUNE 12, 2016
Their analysis, based on patterns of usage along with tweet and follower data, found a clear divide between those who share information and those who share about themselves. Through analysis and interviews, they found that the following factors came into play with unfollowing: Leaving too many updates within a short time.
Buzz Marketing for Technology
JUNE 27, 2008
These skills are often referred to as "digital literacy" ( Gilster, 1997 ; Inoue et al., The first, referred to as the "naïve" or conservative strategy, takes the view presented in recent literature at face value. It accepts the basic assumption that what we are dealing with is a number of separate skills.
Convince & Convert
APRIL 22, 2010
You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. – [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. And our modern definition of “social media&# still includes that component. Thanks @jaybaer! |
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. Dashboard shows volume of mentions and sentiment.
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