Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. We pick our baby names before the fact.

Metrics 117

Metrics Social Media eBook Social CRM 117

agora pulse

JUNE 22, 2020

Engagement: If you manage all social media comments and messages in one place, you can save time and improve consistency. Reporting: If you track important metrics, you can share wins with your team and find ways to improve performance over time. 9 Essential Social Media Dashboard Features. Social listening. Take notes.

Features 147

Features Social Media Social CRM Social Media Management 147

Visually SM

JULY 27, 2020

Listening and insights tools provide intelligence into the quality of a social audience, crossover between different communities, and combines content with relationship analysis. It’s social marketing tools provide the ability to segment audiences for campaigns. Klear also brings data analysis on each of these influencers.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Keyhole.co

NOVEMBER 30, 2022

Competitor analytics tool for social media: Keyhole deep-dives into competitors’ campaigns and content strategies to find your own opportunities. This allows you to benchmark against competitors’ social media metrics. Competitive analytics: This is a powerful competitor analytics tool for building your social media strategy.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

OCTOBER 19, 2022

Shareable dashboard – The live and shareable dashboard makes it easy to share the latest reports with your team in seconds Competitor analytics tool for social media – Keyhole deep-dives into competitors’ campaigns and content strategies to find your own opportunities. Image Source. When to use the tool. When to use the tool.

Analytics 52

Analytics Social Media Tools Price 52

Hootsuite

SEPTEMBER 16, 2022

Learn more about social media listening: What is social listening and why does it matter ? How to conduct a social media sentiment analysis. How to do a competitive analysis on social media. Social media reporting tools. Benefits of social media reporting tools. Social media automation tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Sore spot with us PR types.) Sore spot with us PR types.)

Social Media 149

Social Media Strategy Influencer Social CRM 149

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). This includes AI tools such as call sentiment analysis, automated notes to address sales objections and automatic call transcriptions. On the flip side, external communications tools are used to deliver key messages to customers, subscribers or partners.

Team 90

Team Tools Hubspot Collaboration 90

Keyhole.co

JULY 9, 2023

Check your share of voice and analyze what the world feels about your brand with sentiment analysis. Automate generating custom reports with vital social media metrics and share links to real-time dashboards with team, clients, and stakeholders. Track your social media accounts on Keyhole 2.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

JULY 22, 2010

Avoids Getting Mired in Tactics, Metrics or Technology: The successful firms above recognize that social media should be used as a tool for achieving business goals. I was very interested to read your analysis as it chimes with how we've organised our approach online. Some info on these links [link] [link].

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

APRIL 22, 2010

Social CRM The new telephone. “Social media&# will change customer service more acutely than it will change marketing. Social CRM (customer relationship management) is the emerging discipline of providing personalized helpful, meaningful service and support using social channels like Twitter (and increasingly, Facebook ).

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Webbiquity SMM

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. 36: The 17 Best Social Media Management Tools. #37: 39: The Eight Best Social CRM Tools. #40:

Tools 203

Tools Sample Samples Marketing 203

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. I love Twitter. corporations?

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Sprout Social

DECEMBER 20, 2022

Social CRM: Generate customer profiles and add relevant information to help your customer support team. With this, you can see what people are saying without having to manually search each social platform. Key features: Competitor Reports: Compare your metrics against your competitors to understand your brand’s health.

Social Media 93

Social Media Tools Sentiment Small Business 93

Convince & Convert

SEPTEMBER 21, 2010

Virality & Search Topsy One part virality tool, one part tracking mechanism, one part social listening post, Topsy is becoming one of new favorites. I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 2, 2010

It will also enable companies to move faster, and with more messaging consistency in the event of a social media-fueled crisis. Metrics Integration Due to its online nature, social media is inherently measurable. The area of “metrics integration&# is especially interesting. Probably none. But maybe a model to watch.

CoTweet 117

CoTweet CoTweet Analysis Consultant 117

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. link] robbunting Great post: Reading "R.I.P. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] (via @briansolis) [link] Ana Wilson RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Geoff Pedder RT @briansolis: Reading "R.I.P. Haha, just kidding.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. link] robbunting Great post: Reading "R.I.P. 3 Ways Facebook is Killing Your Website" by @jaybaer [link] (via @briansolis) [link] Ana Wilson RT @jaybaer: R.I.P. 3 Ways Facebook is Killing Your Website [link] [link] Geoff Pedder RT @briansolis: Reading "R.I.P. Haha, just kidding.

Facebook 167

Facebook Consultant Social Media Sites 167

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 2, 2010

The ability to make or consume social media from an array of mobile devices increases the convenience factor (and the pressure on my wi-fi router) immensely. Measurability The reason I was originally a political campaign consultant (late 80s, early 90s), is the satisfying success metrics. I like math and analysis and reality.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

JUNE 28, 2010

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF).

Social Media 128

Social Media Strategy Report Buy 128

Convince & Convert

JUNE 16, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 5 Steps to Winning Fans with Content Strategy The Science of Inequality – Finding Your Influential Customers Ignore Foursquare at Your Peril – An Analysis of Potential [link] Jim Weldon Driving Sales (..)

Social Media 120

Social Media Strategy Mobile Consultant 120