article thumbnail

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117
article thumbnail

Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. White paper summary, including actionable recommendations and insights for companies.

Brands 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Research & Analysis. Login | Register | FAQ |. Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. Read this White Paper » More Partners » Resource Alerts. src = [link]. }. Webcasts |. Podcasts |. Solution Centers |.

Wireless 100
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media.

article thumbnail

A guide to B2B content marketing in 2021

Sprout Social

White paper, industry report & e-books. A white paper is a downloadable piece of content that serves up knowledge that your business is experienced in. White papers and industry reports tend to have a reputation for being dry and unattractive. FAQs & tutorials. Example: Pinterest.

B2B 125