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Google Targets ‘Scraped’ Content and ‘Content Farms’

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of its search queries, dropping the search engine results page (SERP) rankings of sites that “copy content from other sites or sites that are just not very useful,” while providing better SERP rankings for “sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”. Tweet This!

Google 146
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Should You Worry About Yahoo and Bing?

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When the topic of SEO (search engine optimisation) is discussed many people automatically think about optimising for Google and do not really think about Yahoo or Bing. Closer Analysis. How To Target Specific Search Engines.

Yahoo 136
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A Guide to Multilingual SEO Strategy

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Optimize your website for multinational search engines. Although Google still dominates the global search economy, local search engines still occupy a decent enough market share in their respective locations to warrant your attention. Understand your international niche and design sympathetic marketing strategies.

SEO 137
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Ecommerce Retailers: To Pay Per Click or Not to Pay Per Click

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PPC requires a lot of analysis and effort before it makes you any sort of profit. You rank low in the search engines – If you sell rugged laptops, and you rank low for all the terms associated with rugged laptops on Google, you could launch an SEO campaign to try to get your store to rank higher for relevant terms.

Retail 127
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What to Expect When Hiring a PPC Management Company

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Based on analysis and research, they can suggest keywords you have never thought of or tweak a phrase in an unexpected way. Data analysis. You want to make sure your PPC ads land on the most effective pages possible, and when you have an optimized website, your search engine ranking rises. Will you pay for these extra services?

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How to Find U.S. Online Casinos

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Here is an analysis of the difficulty of finding a good online casino in the United States. – Looking for Online Casinos in Search Engines. Given the high search volume of the keywords “online casinos&# in search engines such as Google, offers have cluttered this process. – Takeaway.

How To 110
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SEO vs PPC

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SEO is all about search engine optimization and the price you pay is generally not related to the results you get. You will be paying for a package which involves carrying out the tasks necessary to get you up the search engine rankings. However, you are not paying for the results as such but rather for the process.

SEO 151