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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. And links are a critical part of rising in the search engine rankings.

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You have to be in social networks, but what role do they play in marketing strategy?

Audiense

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles.

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Social Networking Stats: Global Social Media Ad Revenue To Grow 60% Year-Over-Year, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. via Search Engine Land. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. Global Social Media Ad Revenues Grow 60% Year-Over-Year. via Forbes. via Twopcharts.

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. How do they identify brand mentions for competitive analysis?

Brands 84
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Book Suggestions from Social Networks

Net-Savvy Executive

Whether you like your books on paper or downloaded, you have to know it exists to read it, and because we''re in the twenty teens, there''s a social way to do it online. An obvious way to learn about books online is to ask your social networks—wherever you''re connected to people online, just ask ''em. Start where you are?

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Five Tips for Promoting a Technology Solution On Social Media

Webbiquity SMM

This document should outline how often you plan to publish on each social media platform and the types of content to post. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Return to Google for competitive analysis. Utilize social media targeting.

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How to supercharge your marketing strategy with AI automation

Sprout Social

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Strategy 103