agora pulse

SEPTEMBER 23, 2020

Here’s how to run competitor analysis. If you’re running paid campaigns, it’s good practice to track your URLs so you can tangibly show how well they performed. Using Google’s unique URL builder , you can easily create URLs and track them via Google Analytics. Do this for each channel then date and save them.

Social Media 144

Social Media ROI Social Media Management URL 144

Hootsuite

OCTOBER 28, 2019

SSoV is, essentially, competitive analysis: how visible—and, therefore, relevant—is your brand in the market? Use a URL shortener to make it trackable. Cost Per Thousand Impressions (CPM). Cost Per Thousands Impressions , or CPM, is the amount you pay every time a thousand people scroll past your sponsored social media post.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

SEPTEMBER 30, 2020

The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. When including links, add URL tracking codes to measure post-click actions like site visits or conversions, which you can then measure via Google Analytics. The lower the cost, the better.

Organization 96

Organization LinkedIn Strategy Social Media 96

Jon Loomer

JULY 2, 2015

The default view of Ads Manager was a very top-level performance analysis. You can view activity by domain (default), URLs, device or events. Here’s everything you need to know… Click To Tweet. Custom Ad Reports Front and Center. In the past, very few advertisers used the custom ad reports. Now it’s built in!

Facebook 114

Facebook CPA CPM Campaign 114

Sprout Social

FEBRUARY 22, 2024

To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more. Influencer marketing trend analysis Social media users expect brands to read the room. You learn to do what they did, but better.

ROI 99

ROI Analytics Influencer Campaign 99

Adam Sherk

MAY 17, 2010

According to its disclaimer the SPE factors in fan count, user activity, brand activity and “a proprietary engagement multiplier” and then calculates an “Earned Media Value” using a default CPM of $5. The CPM can be adjusted between $1 and $25. The CPM on facebook is running lower than.20. Do I have this right?

Sites 167

Sites News CPM Facebook 167