Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies.

Analytics 52

Analytics Social Media ROI Metrics 52

Hootsuite

OCTOBER 28, 2019

SSoV is, essentially, competitive analysis: how visible—and, therefore, relevant—is your brand in the market? Use a URL shortener to make it trackable. Cost Per Thousand Impressions (CPM). Cost Per Thousands Impressions , or CPM, is the amount you pay every time a thousand people scroll past your sponsored social media post.

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

FEBRUARY 22, 2024

To find the right influencers and optimize future campaigns, you’ll need access to audience demographics, brand affinity, competitor analysis, industry trends and so much more. Influencer marketing trend analysis Social media users expect brands to read the room. You learn to do what they did, but better.

ROI 102

ROI Analytics Influencer Campaign 102