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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Sophisticated data analysis helps buyers to identify the best use of their advertising budgets. Lower Costs. The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). Programmatic ads are typically a fraction of the cost of a direct buy. Personalization. Guaranteed Impressions.

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach. It plays soundless for 30 seconds on desktop and for the full time on mobile, before defaulting to a thumbnail. How much do YouTube ads cost.

YouTube 110
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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

You’ll find the complete October Statshot report in the SlideShare embed below ( click here if that’s not working for you), but read on below for my in-depth analysis of this quarter’s key stories. Number of people using mobile phones around the world: 5.20 However, when it comes to social media, users clearly prefer mobile devices.

Report 145
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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. These next-generation professionals excel in the emerging core-marketing disciplines of mobile, analytics, social, web, search and content. The Marketing Agency Blueprint (Wiley), pp.

CPM 137
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New Facebook Ads Manager: A Complete Guide

Jon Loomer

The default view of Ads Manager was a very top-level performance analysis. Metrics: Cost Per Result. Performance focuses on Results (objective based) and Cost Per Result. Cost Per Result. Cost Per 1,000 Impressions. Mobile News Feed. You can also choose from either All Placements or Mobile Breakdown.

Facebook 114
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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile content consumption is exponentially increasing.

Video 111