Webbiquity SMM
NOVEMBER 16, 2010
A common mistake in social media is that companies will dive right in, setting up a Twitter account or Facebook page and blasting out tweets and status updates about their latest company news and new product announcements—and then wonder why their Twitter following isn’t growing and there’s no interaction on their Facebook page.
Webbiquity SMM
AUGUST 9, 2010
Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Influence: a.k.a.
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Convince & Convert
OCTOBER 19, 2010
Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. But many marketers are too quick to create a Twitter or Facebook account and proclaim “Mission Accomplished.&# She also blogs at [link]. Influencer identification.
Webbiquity SMM
MAY 3, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Director of Sales for @ klout.
Convince & Convert
AUGUST 18, 2010
Better question: How can we optimize and improve our existing social media programs? What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? What do you think?
Bill Hartzer
MAY 26, 2010
Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind.
Convince & Convert
FEBRUARY 23, 2010
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