Webbiquity SMM

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. @aschottmuller.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

SEPTEMBER 12, 2011

As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them. Top 10 analytics tools for social media by iMedia Connection.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

JANUARY 19, 2012

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Yes, you could do this from Google Analytics (GA) as well (in fact, gShift pulls a fair amount of its reporting data from GA) but gShift presents it all in one spot, attractively graphed out. Unlike pure SEO management tools (e.g., site) is helpful.

Software 140

Software Review SM2 Alterian 140

Webbiquity SMM

SEPTEMBER 10, 2012

Lisa also recently authored a guest post here on web analytics and lead scoring. Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. Elyse DeVries. Emily Gonzales. EmilysHere.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

MARCH 23, 2011

more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages. Geographic/language coverage. Monitoring beyond social media.

Tools 193

Tools Social Media Sysomos Vocus 193

Convince & Convert

AUGUST 18, 2010

There are free and inexpensive tools that do just about the same thing Google Analytics can do, except that GA also shows bounce rate. And then there are monitoring tools like Alterian's SM2 that are out of most people's price ranges. So, it's not that PR professionals don't think these questions are important.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

link] Katie Van Domelen I actually haven't used SM2 since it switched from Techrigy to Alterian so I had to call them and ask a few questions to refresh my memory. That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives.

Social Media 157

Social Media Radian6 Strategy SM2 157

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. ANALYTIC AGGREGATORS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Webbiquity SMM

AUGUST 16, 2010

A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. Google: the killer social media monitoring platform by Social Media Today. 10 Essential Social Media Tools for B2B Marketers by Mashable. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Tweet This!

Social Media 200

Social Media Tools Strategy Tips 200