Social Listening vs. Social Monitoring: How To Use Both in 2024
Hootsuite
JUNE 6, 2024
JE — United Airlines (@united) May 18, 2024 This tweet shows United Airlines responding to an indirect mention of their brand name, not their handle. Brand sentiment. With social listening, you can mitigate customer crises, protect your brand reputation, and understand brand sentiment. Social ROI.
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