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How to Use Data to Enrich Your Content

ProBlogger

Factbrowser: Factbrowser, where I work, is a free research discovery engine that aggregates all of the latest research on business and technology, making it easier to find just the facts you need without having to wade through long reports. In most cases, a sample size of more than 400 people will give a confidence level of about 95%.

Data 41
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KMWorld.com: What are people searching for and where are they looking?

Buzz Marketing for Technology

Here’s a sampling of the information quests: Looking for SSA policy information related to performance management. Looking for possible supplier of marketing collateral. Our surveys over the last six years show little change in the time that business users search online: roughly 9.5 Locations where a movie is playing.

Insurance 124
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Your say: Personal knowledge management - Inside Knowledge

Buzz Marketing for Technology

Surveys find that the average knowledge worker spends 30 per cent or more of their time searching for information and knowledge,? I think tools such as blogs, news aggregators and wikis[1] are a new toolset for PKM,? Organisations will lose out to competitors in terms of skilled and high-value employees, and market share. ?Companies

Wiki 100
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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

Dataset and Sampling Methods. First, scientific knowledge is difficult to aggregate. The culture of independence benefits science in many ways, but it also makes it more difficult to aggregate scientists labors. Dataset and Sampling Methods. Doing so required a type of nonrandom sampling, namely purposive sampling.

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3 Keys to Layering Content Effectively

Waxing UnLyrical

While I don’t think it’s “the future of content marketing” (as HubSpot has ambitiously christened it), it’s worth a read. I think the data are fairly decent, since they say they fielded their survey via SSI. Image source: HubSpot Consumer Behavior Survey, Q1 2016. Um… yeah. This is not new(s).

Content 100
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How to use social media personas to boost brand engagement

Sprout Social

Marketing personas put a proverbial face to your customer base, allowing you to better define and market to your most profitable customers. Why marketers need social media personas. Perhaps you’re marketing toward baby boomers. Welcome the world of social media personas. View this post on Instagram.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic. ” — RazorSocial (Tips). Pricing: contact vendor for quote.