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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

You may also need to monitor particular topics, which may have conversations around groups of different keywords. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. Topic wheels shows the grouping of conversations related to a topic. Talkwalker.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere.

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Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

Most people who use RSS readers do so with the intent of subscribing to an aggregated river of news feeds, persistent searches and blogs. This philosophy is key - Google Reader = news aggregator + custom feed database. As youre reading feeds you can tag them for sharing with a select group or for easy retrieval in the future.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

137 Small Business Twitter Tips (Small Business Trends): One hundred and thirty seven people were asked to offer their best Twitter tips, and this has been aggregated and put in a document (PDF, but not linked to this page) for all to see. However, how many of you actually knew that Delicious has tools to help you get the most out of it?

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Don’t use a Facebook Group. The EA Mobile Human Tetris project takes you to a Facebook application where everyone participates in a game of Tetris. Aggregate Your Other Social Streams If you’re only on Facebook, this step isn’t for you. That might not apply to Facebook fan groups but the idea is similar.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Curious people are driven to push into new group and solve problems in new ways. A regular marketer is usually product minded and aims products (or content, or whatever) at target groups, while a social media marketer is consumer minded and matches groups of people with products.

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Fifteen Years of Online Social Interactions

Techipedia: Tamar Weinberg

I became a big fan of playing games (bingo especially) at a little hub on AOL called RabbitJack’s Casino , which was considered a unique community within the AOL borders with a close-knit group of people from all walks of life. Now, the mobile Web is here. I still even keep in touch with a few special individuals from those days.

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