Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 95

Social Media Focus Group Aggregator Research 95

Sprout Social

JULY 6, 2022

Every company should strive to be driven by data. When I think about data, I inevitably think about social media. That might be because I spend my days working with our clients’ executives to capture the voice of their customer, but I think it’s because social media intelligence is the next data frontier.

Social Media 116

Social Media Sentiment Survey Marketing 116

Webbiquity SMM

JUNE 20, 2011

I’ve always found Foursquare a bit creepy; turns out there’s actually an app named Creepy that aggregates “GPS coordinates for any user (of geolocation services like Foursquare, Twitter and Flickr), pointing out their most frequented hangouts on a map…Essentially, it’s a stalker’s dream app.&# The solution?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Buffer Social

JULY 25, 2019

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Instead, you think of: Data scientists. Regardless, teams with social media managers are sitting on a goldmine of data and information.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Audiense

DECEMBER 19, 2016

Using our understanding of the data we’ve gathered we can help other areas of the business predict the result they can expect from their activities. Ben Donkor , social data analyst, Microsoft. Chances are, there are smaller influencers or groups who have far more clout in your area. Audience data guides local relevance.

Trends 60

Trends Marketing Forums Microsoft 60

Viper Chill

DECEMBER 2, 2012

According to testing data shared with Bloomberg Businessweek, that outperformed 17 other variants and raised more than $2.6 One of our primary measures of success is media cost, and when it started, we paid the equivalent of $250 per order. We got the cost from $250 to $225. ” Source: Business Week. It just took off.

Reddit 80

Reddit Wikipedia Aggregator Cost 80

Convince & Convert

SEPTEMBER 20, 2010

Twitter is also where aggregators (e.g. Twitter is also where aggregators (e.g. joe [link] Jeremy Victor Thanks for this Jay Great Fact From The Data: Customers follow you on Twitter not to be informed, but to be interacted with. smartbrief) have found me. smartbrief) have found me.

Social CRM 145

Social CRM Twitter B2B CoTweet 145