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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350
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Playing With Paper.li

Waxing UnLyrical

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer. Read All About It! Wanna Subscribe? Shall We Tweet? Liked what you saw?

Paper.li 114
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Nice writeup on paper.li aka @SmallRivers from @jangles.

Waxing UnLyrical

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. &# here’s your answer. Read All About It! Wanna Subscribe? Shall We Tweet? Liked what you saw?

Paper.li 114
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Socialnomics Book Review | jasonyormark.com

Jason Yormark

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. I've got to believe that anyone with a background like his would still see the value in old media, and realize that not all marketing campaigns ROI relate directly to sales and in fact larger issues.

Review 209
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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

I view Amplify as a triggering device leading into points for social distribution; which fosters social aggregation; and ultimately to social endorsement and social action. The first is that I use Amplify for different content than I blog about. My catch is that I just dont use it that often, dont Amplify enough OTHER content.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Integrating media and web metrics : matching specific posts to web metrics (e.g.,

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. This IP License ends when you delete your IP content or your account unless your content has been shared with others, and they have not deleted it.

Class 268