Direct Marketing Observations

JUNE 14, 2011

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. That’s not really a short cut. THAT is much different than buying followers on Twitter.

Aggregator 143

Aggregator Comparison Discount Curation 143

Direct Marketing Observations

FEBRUARY 17, 2011

. . . . . . . . Creation, curation and aggregation. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. We all probably fall into one of those categories. I get that.

Content 162

Content Curation SEO Adwords 162

Direct Marketing Observations

JANUARY 12, 2012

Inside View gives users an aggregate view of the social presence and activity of a company. ” It is a great way to find images for social media content. It also allows users to search their social history across multiple networks. PinBoard is a really smart, user-centric, privacy-focused social bookmarking platform.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

SEPTEMBER 15, 2011

To push out more content? I need a really good reason beyond aggregating the things I already do on or with Google to use Google Plus. The attraction could be Facebook fatigue or a cleaner UI, but beyond that, is the grass really that greener? Maybe I’ll start using it, but for what? To consume it? To organize it?

Google 212

Google Aggregator Notification Applications 212

Direct Marketing Observations

FEBRUARY 9, 2010

I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. Today anyone can produce content and distribute to a potentially sizeable market. With so much content now available, many forms of content quickly become commoditized and thereby become almost irrelevant.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JANUARY 10, 2011

This is the “Consumers of Content&# generation. Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. How fresh can or could their content be? Facebook has an argument, but that’s about it. Everything else is fair game right now.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

AUGUST 13, 2010

But you see, there’s more than just the blog, that’s the easy part; there are status updates, there are content updates, consuming content, creating content, sharing info, driving traffic, analyzing data, connecting with your peers, finding your customers, making sure your clients are happy, and looking for prospects.

Social Media 180

Social Media Aggregator Activities Fashion 180