Sprout Social

APRIL 23, 2019

If you’re hiring via LinkedIn, this section will aggregate and house your job listings. Considering that 80% of B2B leads come from LinkedIn , publishing your organization’s resources, freebies and lead magnets is a no brainer. Understand your analytics. In other words, you need robust analytics.

LinkedIn 105

LinkedIn How To Notification Organization 105

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ).

Curation 214

Curation Tools Curata Flipboard 214

Webbiquity SMM

SEPTEMBER 22, 2015

It is a fantastic prospecting / sales resource for B2B marketers”). The tools are categorized into three groups: social media messaging & scheduling; analytics; and social landing page tools. Marketers Adopt Social Media Analytics Tools by eMarketer. marketing groups have adopted social media analytics tools.

Review 100

Review Tools Social Media HootSuite 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. Well, it really starts with the ability to better aggregate and manage your content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

JUNE 12, 2013

Questions work well, as does taking a page from the social aggregators and asking people to “Check this out” or “Let Us Know What You Think”. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. 1) Socialbakers.

Tools 207

Tools Social Media Netvibes Sample 207

Sprout Social

OCTOBER 17, 2016

As a result, one of Twitter’s main uses for marketers is curation. You can track this in Google Analytics. If you're in the B2B space, LinkedIn is a must. For instance, many companies use it purely for sales, while others rely on it for social recruiting or content curation. Curate quality content to share on your feed.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40