Dave Fleet

MARCH 8, 2011

Company-related conversation aggregated on employee Facebook profile. Lost opportunity to aggregate relevant conversation and to activate advocates on page. Aggregated conversations provide additional content for Facebook pages. Conversations aggregated on company page may not be positive in tone. Option 4: Create Yahoo!

Comments 370

Comments Sites Engagement Aggregator 370

Dave Fleet

MARCH 2, 2011

Comment syndication and aggregation – commenters can push their comments to Facebook; comments left as a reply over there are aggregated back on the original site. However, once the comments are over there it’s not entirely clear for users that their comments will be aggregated back over on the original site.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

JANUARY 26, 2021

Personalized ads, location tracking, facial recognition, smart home devices, data aggregators, COVID-19 contact tracing apps and data breaches have all raised mainstream awareness of privacy issues. Social media issues just scratch the surface.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

SEPTEMBER 21, 2011

The original data is useful because the analysis is conducted at an aggregate level, over 630 respondents. This follow-up chart in the post, however, is next to useless. Why is this chart useless? Because the sample size is too small for this kind of segmentation. At that sample size, we’re looking at a 3.9%

Statistics 283

Statistics Sample Samples Aggregator 283

Dave Fleet

JUNE 15, 2010

This might seem familiar to web analytics (Google Analytics lets you assign goal values, for example) but this goes above and beyond by incorporating activities outside your own site, and by aggregating values per user. This has implications for several functions within companies: Sales. Community management. Public relations.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

NOVEMBER 22, 2011

Take Insights in Aggregate. Note: I’m not talking about losing the human touch when it comes to interacting with people, and I’m not talking about removing flexibility from front-line social media staff, but more in how companies approach distilling social media conversations into useable takeaways.

Conversation 321

Conversation Social Media Aggregator B2B 321

Dave Fleet

JUNE 16, 2011

Companies based online (or in social media), by their nature, on aggregate are going to focus more on online interactions than other companies. Specialization comes with scale — don’t pigeon-hole people into one narrow role when you need everyone to lend a hand broadly. The exception: online startups?

Startup 401

Startup Social Media Skills Aggregator 401