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We Need a Better Definition of "Native Advertising"

Twist Image

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising." Google AdWords is native advertising. advertorial.

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily. Credentials.

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

The majority of my sales coming from organic search engine traffic with a small percentage coming in from the Google AdWords campaigns I had been running. Fortunately, my mobile apps have been getting traffic and have been one of the factors keeping Ticketstub.com alive. Of course, my site Ticketstub.com is on a much smaller scale.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

If you want to write a complete review of something, be sure to follow the guidelines highlighted in this post. Secrets of How to Escape the Link Building Trap Now (SEO Theory): If you don’t want to build links, you might pursue these other opportunities to build links that don’t violate any guidelines. Explanations within.

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Conquering Big Industries: My Bulletproof SEO Strategy

Viper Chill

This isn’t the first time I’ve tackled big markets – I used to have clients in some of the biggest niches out there (casino, mobile phones, etc) – but it’s the first year where I’ve really started to take on these industries for myself. end u will have 20 small sites but No big site.

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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. They already have the credit card data put together. Whereas, think about Twitter consumption.

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Fetching Friday – Resources Mashup, New Portfolio Design & Surprised Kitten

Kikolani

How to optimize your blog for mobile devices. How to use Adwords the right way with your online store. How do you feel about the new FTC guidelines ? This post is part of a weekly series, Fetching Friday, featuring the resources mashup, a new portfolio design, the surprised kitten, and the week in review at kikolani.com.

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