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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Local/Mobile Search. 6 Tips for Running Promotions Within Facebook’s Guidelines (Inside Facebook): Given the risks of running contests on Facebook due to some unexplained terms of service, Inside Facebook clarifies what is within reason and what might not be allowed. Just Ignore Bing’s/Google’s Guidelines.

Marketing 279
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

PPC Marketing & Paid Search. How to Use Google AdWords to Reach the People Who Didn’t Click on Your Ad : This is called remarketing and is a brilliant use of banner ad campaigns — stalking! This post includes 25 guidelines that you should consider when crafting those company policies.

Marketing 264
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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. In many cases, you just see one ad, one promoted tweet per keyword per search. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time.

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62 Experts Share Their #1 Actionable SEO Technique

Writtent Blog

Look for low-hanging technical fruit on your site like indexation, canonical, crawling and mobile issues, design a proper internal linking structure, and make sure your information architecture makes sense. That’s when it hit me: the smartest way was to use my Android as a phone, not a mobile computer. Jeremy Rivera.

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