Remove Adwords Remove Content Remove CPC Remove Marketing
article thumbnail

What is Google AdWords Quality Score?

Marketing to Serve

So you’ve started using Google AdWords and you’ve found a great number of metrics which you can report on. Quality score can also affect the Cost-per-click (CPC), the number of impressions you receive and more. Quality score can also affect the Cost-per-click (CPC), the number of impressions you receive and more.

Adwords 84
article thumbnail

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

I was spending €3,000 per month on content marketing and social media. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. Was the eBook content good enough?

ROI 108
article thumbnail

How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

I was spending €3,000 per month on content marketing and social media. Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? You can see below that my latest campaign achieved a CPC of 44 cents on Facebook. Was the eBook content good enough?

ROI 108
article thumbnail

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

Platform 224
article thumbnail

The Complete Beginner’s Guide to Quora Ads

agora pulse

If you have experience with Facebook Ads Manager or Google AdWords, managing your ads on Quora will be a breeze. Here’s an example of what you might use: [Who are we advertising for] – [What is the objective] – [What is the content/landing page?]. Or you can start conservatively from $1 CPC. Don’t worry.

Adwords 133
article thumbnail

How to do keyword research for SEO and beyond

Sprout Social

Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. Keywords also help to define what your content is all about. Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword. The basics.

Research 102