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How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130
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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100
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37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

Offered by : HubSpot. Created by : HubSpot. About this course: HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level. PPC for lead generation and B2B. Using Google AdWords.

Class 40
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26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. Marketing with LinkedIn.

LinkedIn 207
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The 12 Step Social Media Program for Traditional Marketers (HubSpot): Here are a few things agencies looking to replace different pieces of their business with social media can do.

Marketing 265
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. B2B Marketing and Social Media. 28 Awesome B2B Social Media Statistics by Social Media B2B.

Research 210
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11 Signs Your Business is in Dire Need of Blogging

Writtent Blog

HubSpot research has found that 93% of brands using outreach that includes business blogging see fast returns on website visitors: image credit: HubSpot. For more insight, check out How B2B Brand Storytelling Can Benefit Your Business. However, inbound marketing methods are much easier to track, and they’re more effective.

Hubspot 85