Web Lead Tracking Explained: How to Get High Quality Leads with the Internet
Techipedia: Tamar Weinberg
APRIL 24, 2012
For example, some firms tie one phone number to all of their Google AdWords ads. Other firms tie a phone number to each keyword within the AdWords campaign. The service provider collects the data and supplies analytics. Firms that are highly dependent on web leads often want more detailed lead tracking data.
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