Direct Marketing Observations

JANUARY 17, 2019

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. The way social networks are utilized now both from a marketing standpoint and a UX standpoint, has undergone an almost 360 degree change since those early years. What were they thinking?

Social Media 189

Social Media Marketing Social Networking Compete 189

Direct Marketing Observations

FEBRUARY 25, 2011

billion to advertise on social networking sites this year. Additionally, that growth in spending will bring social media ad dollars to 10.8% In 2011, its global presence is something multinational advertisers can’t ignore.”. Yes, I have bought ads on social networks and the return on investment was low — 27.03%.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

APRIL 16, 2010

In case you don’t know what Ning is: It’s a service that allows people to join and create social networks. million Ning Networks created and 40 million registered users. About 6 months ago, I mentioned on a panel that the free ride of social media had to end at some point. Ning currently has more than 1.9

Social Media 193

Social Media Social Networking Advertising Twitter 193

Direct Marketing Observations

APRIL 9, 2010

It’s essentially a mobile advertising and lead generation tool for real estate sales and marketing professionals. Teneros has created a product called Social Sentry which provides corporations the ability to monitor the social networking communications of their employees. 7) Tungle is cool. Thanks guys!

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

NOVEMBER 20, 2013

Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

JUNE 15, 2010

I’ve been thinking a lot about how people use social networks and why. The newbie in social media might think, and somewhat accurately I might add, that it’s easy to just dive right into social and worry about the big stuff later. They’ll join any and all social networks that they can.

Types 143

Types Social Media Lurker Social Networking 143

Direct Marketing Observations

JULY 16, 2010

Paul Chaney shot this out today; Deliver your content to the social web with dlvr.it. I loved this post 7 reasons social media agencies are like advertising agencies; 8 reasons they’re not by Rob Petersen. Read this interesting piece on how social media marketers rig the social media machine. You need a QR code.

Sites 164

Sites Instant Messaging SEO Social Media 164