Jeff Esposito

NOVEMBER 15, 2013

Perceived ROI of Twitter advertising increasing – an interesting read here from Tom Webster looking at a recent study that shows the perceived ROI effectiveness of Twitter ads to small business owners. But is perception reality or should we ignore the man behind the curtain?

ROI 34

ROI Policies Small Business Study 34

Jeff Esposito

MARCH 3, 2014

The paid side is the one that focuses on advertising ventures across the social platforms. For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types. No One-Sized Solution.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

JULY 27, 2012

Is Facebook the anti-ROI for brands? Facebook Advertisers Find Better Payoff with Sponsored Stories – this report does not shock me at all. Aside from that, the week slogged by and now I am ready for the weekend how about you? Hopefully you all have some good plans and I look forward to reconnecting next week.

Twitter 38

Twitter Facebook ROI Training 38

Jeff Esposito

MARCH 18, 2012

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. I’d also argue that this model will force companies to invest in building a community rather in turn building up brand affinity than pushing advertisements. These new models represent a sort of coming of age for the space’s two biggest players.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

MARCH 3, 2014

The paid side is the one that focuses on advertising ventures across the social platforms. For example on the paid side, you can roll it into ROI metrics, while the organic end can focus on audience reached, engagement and feedback types. No One-Sized Solution.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

JANUARY 8, 2014

Sure stats say that there are other platforms to play on that will hit vertical X, Y or Z, but can you hit as diverse and audience with an organic and advertising mechanism with the same user pool that Facebook has right now? ROI is not a unicorn, proving value for social activity is necessary and not something that is open to interpretation.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

AUGUST 6, 2012

Last week, my mother-in-law emailed me a link to a press release on Social Media ROI for institutions of higher education from the University of Massachusetts Dartmouth Center for Marketing Research. I gave it a quick read and decided to check it out in more detail over the weekend. 24% reduction in newspaper ads. 17% less in radio/TV ads.

Cost 51

Cost Study Social Media Press Release 51