Bill Hartzer

MAY 26, 2010

Later installments will follow small business owners, telling their stories and offering a day-in-the-life glimpse into what it means to run a small business in today’s Internet economy. Each episode will showcase a different component of online advertising – mobile, social, search and more.

Small Business 89

Small Business Advertising Nielsen SMS 89

The Social Media Incubator

SEPTEMBER 1, 2009

Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. Start social networking. A Nielsen study revealed social networking sites’ traffic increased at a rate of 47% over the last few years.

Social Media 100

Social Media Nielsen Marketing Foursquare 100

Pam Moore

MAY 9, 2017

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth.

Nielsen 165

Nielsen How To Influencer Overview 165

Oktopost

APRIL 22, 2019

Dark social is a big issue because most social networks are closed gardens. First of all, social networks don’t share a lot of their data with external tracking tools. Secondly, social networks are based on user-generated content which lacks customized links with attribution parameters like UTMs.

Software 101

Software Marketing Analytics B2B 101

Janet Fouts

NOVEMBER 7, 2017

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family. Yeah, you probably did. I bet you did.

UGC 87

UGC Report Social Media Nielsen 87

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

SEPTEMBER 21, 2010

Because I find that's a typical question for the small biz looking to get started. link] Junta42 / CMI Social Media Monitoring Tools – How to Pick The Right One [link] by @ktvan via @jaybaer [link] Katie Van Domelen This is actually a really timely comment. Thanks for bringing those up here! link] Katie Van Domelen I agree.

Social Media 155

Social Media Radian6 Strategy SM2 155