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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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Why Your Business Needs an SMS Strategy

Bill Hartzer

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. A flexible working structure.

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content. The library put together some simple content to share on social, advertising a 100% off sale on all its books. . You can definitely go the SMS route.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As mobile browsers become more powerful, Google and its partners decided to do things their own way. I believe the mobile Web will eventually win, and that apps are here as a transitionary measure until we can sort out browsers that are good enough to emulate the Web experience on mobile.”

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

More people were reached using one advert or one advertising channel. Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. Ideas and good products spread faster.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Tom Webster theorizes this may be due to Twitter’s functional similarity to text messaging, as several studies have shown Black Americans use the mobile Web at rates roughly double that to non-Hispanic Whites. Also, 73% of Twitter users send SMS text messages multiple times per day.

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Twitter announces #NewTwitter

Firebelly

The changes will most likely lead to people spending more time on Twitter's actual website - something that would appeal to potential advertisers. Twitter also released this great little video about the upcoming changes: Chad Richards is Social Marketing Manager at Firebelly Marketing, a  social media marketing agency.

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