Adam Sherk
OCTOBER 14, 2015
So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. The use of sponsored content and native advertising also continues to increase as publishers look for additional sources of revenue. Related posts: Search Marketing Dwarfs Social Media in Interactive Marketing Budgets.
Adam Sherk
SEPTEMBER 10, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. But it’s those commercial queries that are so desirable to advertisers.
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Adam Sherk
OCTOBER 23, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.
Adam Sherk
MARCH 8, 2012
This might relate to the packaging or even selection of content and it can tie into advertising sales and conversion rate optimization too. The rise of content marketing is driven largely by the fact that non-content businesses know that they need content to succeed in search and social.
Adam Sherk
DECEMBER 22, 2009
Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. This post will difinitly help me with my advertising website. This post will difinitly help me with my advertising website.
Adam Sherk
JANUARY 28, 2010
The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. On the iPhone, you can sell news apps through the App Store; you can upsell specific pieces of content to people within your apps; and you can sell advertising within those applications.
Adam Sherk
JANUARY 20, 2010
Newspapers and magazines survive through advertising and newspaper sales. The advertising has gone elsewhere and they want to charge for News? Ask an optician and he will tell you why. I worked for more than 20 years in the UK textile industry and saw that industry move elsewhere. It happens.
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