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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

comScore 199
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Facebook Advertising – will continue to improve and unfortunately get more expensive. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So people are looking for an alternative and that’s Facebook Advertising.

B2B 279
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Social Sharing – Getting News Content Right in 2011

Proactive Report

Social sharing is the new holy grail of advertising, writes Dan Greenberg, CEO of Sharethrough, in a recent Forbes article. In this environment, forward-thinking advertisers are shifting budgets towards social strategies that center around creating content that’s likely to be shared.&#. They go online and they search news sites.

News 95
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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

every person who comes to your site actually costs you money, doesn’t make you money unless you’re selling advertising. Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. Jay : So to me, I think Pinterest is more like Google than it is like Facebook. Eric : Yep.

Hubspot 114
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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

The era of the hyper-relevant advertisement is upon us. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country. And that example is just scratching the surface.

Facebook 144