After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! MORE >>

We use our smart phones and devices constantly. Now for more than just games and personal productivity, more than 50% [1] of us are using our smart phones to make our lives easier by connecting to the web in real time. We Google. With the popularity of the iPhone and iPad, developing an app for iOS is a no-brainer if you’re looking to reach deeper into the online market by developing an app. Some great advantages of developing an app that runs native are that they will have access to the built in UI sensors of the phone. We Skype. We Tweet. MORE >>

Just this week Facebook surpassed Google and is now the number one site visited on the Internet. Facebook drives 3x more traffic to news sites than Google News. Tip:   Since Google News and Yahoo News only index around 70 characters in the headline of a release, aim for that length and you will be good to go in Twitter too. Just take a look at Google News and you can see how many stories there are on one subject. It’s time for us to get smart about how we can feed this need and produce visual material that is easy to republish. source: Hitwise). MORE >>

With Diigo Powernote for Android smart phones or the Diigo Offline Reader for the iPhone you can read your bookmarks or the pages you marked Read Later while standing in line, on a train or a bus, or waiting for a meeting. It’s easy to do on Firefox, Internet Explorer, and Google Chrome. the Diigolet is also available for the iPhone and iPad. Google Plus. While I have been researching the elements needed to  make a press release relevant in the digital age I’ve become a big fan of Diigo. Very few PR people are providing this with their releases.  MORE >>

Apparently, the point is to get free advertising through Google Maps. In other words, if someone is viewing your building on Google Maps using the Earth View, they’ll see your QR code and scan it. The logic behind it is that Google Earth has been downloaded 1 billion times, so there’s a huge audience. What’s even funnier about this idea: It takes a year for your QR code to show up on Google Earth. Until regulations allow people to turn on their iPads during flight, you might want to skip the QR code in your flight magazine ad. So stay patient. Since only 6.2% MORE >>