Waxing UnLyrical
NOVEMBER 21, 2011
I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian. Image: yamchild via Flickr, CC 2.0.
Waxing UnLyrical
MAY 29, 2012
Image: keysi via Flickr, CC 2.0. I did a Flickr search for Manwich and got over 1,500 results! Forget Klout. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. You knew this day would come. You have probably eaten a Sloppy Joe sometime in your life.
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Waxing UnLyrical
AUGUST 31, 2012
Image: keysi via Flickr, CC 2.0. I did a Flickr search for Manwich and got over 1,500 results! Forget Klout. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. .” And from the team to you – have a terrific Labor Day weekend!
Waxing UnLyrical
JULY 12, 2011
On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. Image: Abraham Lincoln’s Photography via Flickr, CC 2.0. [Ed: Here's her quick recap. and thank you, Jen!]. Should be fun. They can still sign up.
Social Media Marketing
MAY 8, 2013
American Airlines has introduced a Klout perks program , giving a one-day pass to their Admirals Club to anyone with a Klout score of 55 or higher. The Platforms Facebook has said that 30% of its revenue is derived from mobile advertising , and it''s a good thing, as 1 in 6 users access Facebook only via a mobile device.
Koka Sexton
MAY 16, 2011
Part game, part ratings system, Empire Avenue works by allowing users to create a ticker inked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. With other influence-measuring sites like Klout , says Ohle, you don’t have much of reason to visit multiple times a day.
Waxing UnLyrical
AUGUST 16, 2012
A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. Just as Klout is useful but imperfect, so other attempts to measure social media with perfection will be imperfect. Image: DBarefoot via Flickr, CC 2.0. What do you think?
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