Saying It Social

JANUARY 20, 2015

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising.

Influencer 100

Influencer Klout Marketing Instagram 100

Convince & Convert

MARCH 29, 2013

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

Klout 129

Klout Curation Social Media Analytics 129

SocMed Sean

JULY 8, 2012

–Sean Posting a lot of meaningless content (pins, check-ins, etc…) just to artificially inflate your Empire Avenue, Klout, or Kred score. Silly social media algorithms that don’t make any sense (yes…we’re talking about you Klout, Kred, etc…). People who tweet ALL THE TIME!

Social Media 279

Social Media Klout Creative Commons eBook 279

Akamai Marketing

OCTOBER 21, 2011

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s). But I DO believe we can borrow established methodology (why reinvent ALL the wheels?)

Social Media 166

Social Media Klout ROI Vimeo 166

Social Media Marketing

MAY 8, 2013

American Airlines has introduced a Klout perks program , giving a one-day pass to their Admirals Club to anyone with a Klout score of 55 or higher. The Platforms Facebook has said that 30% of its revenue is derived from mobile advertising , and it''s a good thing, as 1 in 6 users access Facebook only via a mobile device.

Social Media 160

Social Media Automotive Klout Flipboard 160

Convince & Convert

OCTOBER 5, 2010

Or, use the free version of Cotweet or Hootsuite to scan or filter your public Twitter stream by Klout score. (A Many of my followers are businesspeople that work in advertising or public relations agencies. Not all Twitter followers have equal ability to amplify. A score over 30 is fairly influential). Think About Daily Patterns.

Sysomos 142

Sysomos CoTweet CoTweet Klout 142

Waxing UnLyrical

MAY 29, 2012

Forget Klout. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Or maybe a new recipe or use for your product: And you have fans who want to be called by your product name: Wouldn’t it be so easy to create über fans by contacting them?

Case Study 200

Case Study Study Social Media Flickr 200

Twist Image

FEBRUARY 19, 2012

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. advertising. cast of dads. cc chapman. chris brogan.

Klout 81

Klout Marketing Influencer ROI 81

Waxing UnLyrical

JULY 12, 2011

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. Oh, and Megan Berry of Klout will be back as the guest for the Twitterchat, so if you have more questions for her, do leave them via a comment below.].

Klout 173

Klout Journal Flickr ROI 173

Twist Image

JUNE 28, 2011

This past Sunday, the New York Times ' Sunday Review ran an opinion piece called, Got Twitter, You've Been Scored , by Stephanie Rosenbloom that looked at the emerging trend of brands using social media analytics platforms like Klout , PeerIndex and Twitter Grader to see how "influential" individuals are. C'est la vie. publishing.

Klout 103

Klout Airlines Hotels Influencer 103

Devumi

MAY 1, 2015

You need to buy a few thousand YouTube subscribers at least to get your account off the ground and on its way to being profitable, or advertising your product effectively. It’s just an expense in the advertising and building of their brand, and that can be how you view it as well.

Buy 60

Buy YouTube Klout Groups 60

Firebelly

SEPTEMBER 15, 2011

Socialize unites business leaders in social gaming, virtual goods, mobile, online video advertising, marketing, media, and community for two days of all things social. Megan Berry (Klout). Because a lot can happen in two days! The list of people attending and speaking is pretty damn impressive. Alan K’necht (Digital Always).

Klout 178

Klout Case Study Conference Mobile 178

Waxing UnLyrical

AUGUST 31, 2012

Forget Klout. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Or maybe a new recipe or use for your product: And you have fans who want to be called by your product name: Wouldn’t it be so easy to create über fans by contacting them?

Twitter 154

Twitter Flickr Klout Case Study 154

Twist Image

AUGUST 19, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. Tags: advertising podcast. Enjoy the conversation.

Klout 96

Klout Influencer Publishing Social Networking 96

Twist Image

JULY 31, 2011

While you may have read or heard about this topic before, the landscape continues to evolve and we dive much deeper (well beyond the value of Klout scores and the ROI of a Facebook "like") into the murky waters of presumed compliance and more. Tags: advertising. Enjoy the conversation. awaken your superhero. bite size edits.

Influencer 93

Influencer Klout ROI Advertising 93

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Publishing has historically relied on advertising, or sponsorships, to pay for content production. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Danny WhatMough

OCTOBER 31, 2014

Twitter is losing Execs … Facebook’s advertising revenue has grown by 64 per cent during its third quarter. Amazon comes top of Klout’s list of social brands. The 10 hours of walking in NYC video went viral. Microsoft launches a wearable – Microsoft Band. The Queen tweeted !

Microsoft 40

Microsoft Klout Twitter Campaign 40

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign. JF : Hyper-targeting.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Discover the age, gender, and language of your biggest fans.

Influencer 76

Influencer Tools Marketing Klout 76

Convince & Convert

NOVEMBER 23, 2010

Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. million households with a television.

Metrics 127

Metrics Postrank Klout Marketing 127

Stay N' Alive

APRIL 26, 2011

It's actually more so a influence network or competitor with sites like Klout than it is an actual game, and if you're not currently paying attention you probably should. Or, "I'll give you something in exchange for some advertising for my brand on your profile."

Klout 101

Klout Influencer Discount Buy 101

Koka Sexton

JULY 18, 2015

Advertising. Think about an application like Klout, the social media score was and in some way still is the go to ranking for a person’s status on social media. People would be boasting about how they were ranked #1 on Klout for anything from LinkedIn to content marketing. Direct mail. Influencer marketing lists.

Influencer 40

Influencer Klout Marketing Wiki 40

Twist Image

JANUARY 9, 2011

Schaefer from the Grow Blog that covered topics like the power of Klout and the evolution of Marketing, Communications and Blogging in 2010. Tags: advertising. As I explained last week (more on that here: No Six Pixels Of Separation Podcast This Week ), I had an amazing conversation with Mark W. Enjoy the conversation. bite size edits.

Klout 71

Klout Conversation Advertising Analytics 71

Convince & Convert

MAY 20, 2012

There are other types of social media software, such as social sign-in, social advertising, etc. Key players: Appinions , GroupHigh (have given us a free account), Klout , Kred , Peek Analytics (have given us a free account) Plexus Engine (closed beta. But these five are the categories needed by the broadest array of businesses.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

APRIL 18, 2012

Collaborative pinboards provide a nice clean way to keep press mentions, blog post ideas, inspirational artwork for advertising campaigns, or even funny things that your team collects around the internet for moral support. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.

Tools 156

Tools Products Social Media Collaboration 156

Convince & Convert

SEPTEMBER 2, 2015

When executed correctly, influencer marketing has the ability to reach niche audiences and create a greater impact than traditional advertising methods. What they talk about, their Klout score, community, followers, engagement, and endless other identifiers come into play here.

Influencer 60

Influencer Brands Marketing Authentication 60

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. Discover the age, gender, and language of your biggest fans.

Influencer 40

Influencer Tools Marketing Klout 40

Akamai Marketing

FEBRUARY 3, 2011

The real real, not the real you’re used to polishing, brushing and over airbrushing…leave that “real&# in the advertising world where it belongs. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? Real is better. What’s your social currency?

Social Media 138

Social Media Klout Policies Consultant 138

Waxing UnLyrical

AUGUST 16, 2012

A corporation of more than four decades, The Greensheet is a Texas staple known for classified and display advertising that connects buyers and sellers. Just as Klout is useful but imperfect, so other attempts to measure social media with perfection will be imperfect.

Journal 175

Journal Compete Team Klout 175

Jeff Esposito

SEPTEMBER 27, 2010

Two weeks ago, I received an email from the folks at Klout informing me that Fox wanted to send me a watching kit for its new television series Lone Star. To me, this seems like a slippery slope of sorts where advertising can invade in the PR territory a bit. This new model sounds like the spray and pray model of PR or advertising.

Influencer 35

Influencer Klout Hotels Creative Commons 35

ProBlogger

DECEMBER 3, 2011

For better or worse, online advertisers and PR firms are getting smarter about distinguishing between sites that reach vast, highly engaged audiences and those that connect with smaller communities. Increasingly, advertisers are using independent measurement sites like Compete.com and Klout to verify the size of your impact.

SEO 44

SEO Klout Blogger WordPress 44

Koka Sexton

MAY 16, 2011

With other influence-measuring sites like Klout , says Ohle, you don’t have much of reason to visit multiple times a day. Ohle also sees the opportunity for advertising where big name businesses could slap their brands on these luxury items, for a fee. For instance, $100 real U.S.

Real Estate 64

Real Estate Klout Startup Flickr 64

Convince & Convert

FEBRUARY 17, 2012

She works at Clayman Advertising, Inc. , . If an agency does not have experience in legitimate marketing, they may misdirect their client away from a branding message and more into a “what is our Klout score” type of campaign. Marjorie Clayman is the resident blogger at www.margieclayman.com. More recently, the Susan G.

Klout 116

Klout Reputation Proposal Consultant 116

ProBlogger

JULY 2, 2014

You will have noticed this week we have learned how to reach out to brands for advertising and sponsorship on our blogs – and the best way to sell yourself is to have all your details in a handy, professional media kit. Optional – Alexa ranking, Klout score, Google Page Rank, if you feel they will help your case.

Brands 55

Brands Overview Price Blogger 55

Kikolani

JANUARY 3, 2013

According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. How to Increase Your Retweets, Twitter Followers & Klout. A logo behind a brand or people you know? Meanwhile, only 36% of consumers trust completely ads on social networks. Related Posts.

Tools 151

Tools Digg Nielsen Klout 151

Razor Social

NOVEMBER 29, 0002

Your audience typically grows gradually unless you use tools or paid advertisement to grow. For example, if you are media site you get paid for advertisements and more traffic means more money! Yes, of course it does… if you are building a relevant audience (see audience profile). You need to continuously build your audience.

Analytics 89

Analytics Social Media Analysis How To 89

Webbiquity SMM

MAY 3, 2011

Director of Sales for @ klout. She spends her time exploring the future of advertising, social media, and emerging technologies and just being pretty cool. Amber Buhl. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. michelletripp. Jennifer Preston. NYT_JenPreston.

Twitter 279

Twitter Pharmaceuticals B2B Consultant 279