Adam Cohen
AUGUST 24, 2010
Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests. Share this on Facebook.
Adam Cohen
JUNE 8, 2010
Email marketing approaches need to factor in calls to action in social platforms, like soliciting ratings and reviews for products and services, or asking customers to become fans on Facebook. Share this on Facebook. The Digital Five Tool Player (7). Making the Leap: Why Companies Struggle with Social Media (9). Share this on LinkedIn.
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Adam Cohen
JULY 16, 2010
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.
Adam Cohen
APRIL 12, 2012
This combination of shared with overlaying paid advertising can help brands create a powerful one-two punch on awareness and engagement on a social network that can have a high quality of followers. These features arguably give a nod to Google+ Circles, elements of Twitter’s follow-button and sponsored stories on Facebook.
Adam Cohen
AUGUST 10, 2010
Share this on Facebook. Tags: Consulting Marketing Strategy Social Media iMedia Internet marketing Marketing Marketing and Advertising Snake oil. Making the Leap: Why Companies Struggle with Social Media (9). Social Media Does Not Exist (17). Brand Fusion: Creative, Search and Media (4). 5 Ways Social Media Impacts Consideration (9).
Adam Cohen
JULY 19, 2010
Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls.
Adam Cohen
JULY 12, 2010
Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
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