Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Facebook ad policies will make running ads impossible, or at least difficult. That may seem insane.

Advertising 197

Advertising Facebook API Reputation 197

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 186

Analysis Social Media How To Hashtag 186

Webbiquity SMM

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

Social Media 220

Social Media Reddit LinkedIn Research 220

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. LinkedIn Dynamic Ads.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway?

Advertising 145

Advertising Campaign Social Media How To 145

Ignite Social Media

JULY 11, 2023

Paid social media advertising should be a key part of any business strategy. Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn.

Advertising 60

Advertising Social Media Brands CPM 60

The Realtime Report

AUGUST 25, 2020

Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media? Marketing Strategies.

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Small Business Social Media Strategy Marketing 251

Pam Moore

OCTOBER 29, 2017

It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. How could Facebook not approve your ad? Facebook is not going to force you to read the guidelines.

Policies 167

Policies Advertising Facebook Guidelines 167

Ignite Social Media

AUGUST 23, 2021

Social media networks have made it easy for businesses to market their products and reach a large audience all over the world. However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. .

Social Networking 155

Social Networking Advertising List Reddit 155

Ignite Social Media

APRIL 24, 2019

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Facebook Comprises 84% of Social Network Ad Spend.

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Advertising Trends Social Media Social Networking 118

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

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LinkedIn Instagram Tips HootSuite 107

Keyhole.co

MARCH 4, 2024

But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. But first, let’s dive into what their social media accounts look like.

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Analysis Social Media Strategy Meme 98

Social Media Today

OCTOBER 15, 2021

Facebook will host seven sessions at Advertising Week, covering a range of key online marketing trends.

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Advertising Facebook Marketing Hosting 173

Social Media Today

DECEMBER 22, 2020

Facebook's launched a revamped Help Center at a time where more advertisers are voicing their concerns with the platform's ad systems.

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Advertising Facebook System Platform 218

Social Media Today

APRIL 21, 2021

With Apple confirming that its controversial IDFA update is being rolled out from next week, Facebook has sent out a reminder to advertisers.

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Apple Advertising Facebook 218

Pam Moore

NOVEMBER 3, 2017

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. ” Does this sound familiar?

Advertising 165

Advertising Facebook ROI Training 165

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media. Utilize social media targeting.

Social Media 205

Social Media Tips Metrics B2B 205

Social Media Today

MAY 6, 2020

Facebook's Director of Product Management has provided an overview of where the platform currently stands on expanding advertiser verification.

Advertising 205

Advertising Overview Facebook Platform 205

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. This is User-Generated Content, the holy grail of social media. This is User-Generated Content, the holy grail of social media. How do you define Impressions in social media?

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. adults, according to Pew Research Center.

Advertising 121

Advertising Facebook CPM Committee 121

Pam Moore

NOVEMBER 6, 2017

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don't really know how to optimize it? There are definitely pros and cons to using the Facebook boosted post ads.

Advertising 166

Advertising How To Facebook ROI 166

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

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B2B Trends Social Media UGC 117

Convince & Convert

SEPTEMBER 22, 2014

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.

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Statistics Advertising Facebook Mobile 167

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. What is Gen Z’s Favorite Social Media Platform?

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Data Facebook Reddit Social Networking 154

Ignite Social Media

DECEMBER 14, 2020

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.

Social Media 203

Social Media Influencer Instagram API 203

Social Media Today

FEBRUARY 26, 2019

Facebook has announced a new program which will enable advertisers to maximize their reach through popular Facebook Watch programs.

Advertising 167

Advertising Facebook Video 167

Social Media Today

JUNE 19, 2020

Civil rights groups have called on advertisers to stop their Facebook ad spend in July in protest against the company's inaction over racist and divisive content.

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Groups Groups Advertising Facebook 204

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.

Social Media 172

Social Media Advertising Team Hubspot 172

Pam Moore

JULY 1, 2016

It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. How could Facebook not approve your ad? Facebook is not going to force you to read the guidelines.

Policies 167

Policies Advertising Guidelines Facebook 167

Social Media Today

JUNE 22, 2020

Instagram is giving new advertisers in some regions the option to create Instagram ads without having to link to Facebook Ads Manager.

Advertising 218

Advertising Instagram Facebook 218

Social Media Today

APRIL 15, 2020

Facebook has published a new guide on the key considerations advertisers need to take into account when measuring campaign performance amid the COVID-19 pandemic.

Advertising 214

Advertising Publishing Facebook Campaign 214

Ignite Social Media

APRIL 1, 2024

Liquid Death, the canned water brand taking the beverage industry by storm, has captured attention through brilliantly bizarre and entertaining social media marketing. By rejecting generic branding and advertising in favor of bold, tongue-in-cheek antics, they’ve carved out a distinct identity adored by a fervent following.

Social Media 91

Social Media Marketing Proposal Case Study 91

Social Media Today

DECEMBER 3, 2020

Facebook has added some new features for automotive dealers, providing more options to promote car sales on the platform.

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Automotive Advertising Tools Facebook 218

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. The good news is that you can tap into the power of the massive audiences on social media with paid advertising. You get confused when you logon to Facebook ad manager.

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Advertising Facebook ROI Template 78

Forbes Social Media

AUGUST 15, 2022

Digital health companies are funneling sensitive data that patients have shared with them to Facebook to help target advertisements, according to a new study.

Advertising 98

Advertising Company Data Facebook 98

Ignite Social Media

APRIL 9, 2020

.” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. How Consumers Feel About Social Media Ads in Light of the Pandemic. Where Consumers Are Spending Their Time on Social Media.

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Survey Social Media Groups Groups 200

Jon Loomer

APRIL 18, 2022

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese. In the first study, the researchers created 14 new Facebook user accounts.

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Study Facebook Advertising Research 202