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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies. Better for the most sophisticated advertiser with high volume and a deep understanding of KPIs and costs.

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Facebook Account Optimization and Organization Techniques

Jon Loomer

Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. To get clear answers moving forward, you need to institute a tried-and-true system of optimization and organization. Learn about my recommended system in our upcoming class! Your System.

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How Often Should You Update Facebook Ad Creative?

Jon Loomer

Advertisers want a process. This allows you to look past the overall CPA and see how it’s trended to spot whether it’s time to make a change. This feature requires some trust in the system, and I admittedly am not a big fan of it. One way to combat creative fatigue is to change your creative. Every month?

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5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network

Bill Hartzer

The bulk of the time, however, those pages that relate most closely to the subject you’re advertising will have the greatest success. With daily attention to finding the sweet spot for your bid prices, you’ll be able to lower your CPA sooner than you might think. Ad Testing. based marchFIRST. in Cognitive Science.

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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. Paid advertising should drive profit first, but there is a secondary value in the data you are collecting.

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4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

2 Establish a Winning System. Another key aspect of compelling creative is to establish a winning system. In my experience, one of the easiest systems to establish is a Slack channel where you can share ideas back and forth with your clients. A common pain point for advertisers is testing. Just look under “tagged.”.

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Show Me The Money – Top 5 Google AdSense Alternatives

Kikolani

On top of that, earning money through a blog is no longer a shoe-in – it’s an ongoing challenge, and for a lot of bloggers Google’s AdSense is the only life-support system they have for their writing projects. There’s something you should know: AdSense isn’t the only option for earning advertising revenue out there.

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