Jeff Esposito

MARCH 18, 2012

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. So if you take a second to read between the lines on this, you’ll see that content has been anointed king. In the case of Twitter, its new model isn’t as dynamic as Facebook’s, but is still just as important for brands to keep an eye on.

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Conference ROI Small Business Metrics 40

Jeff Esposito

SEPTEMBER 22, 2010

Here’s a better answer: In ten years, I will most likely be serving as an advertising executive utilizing my background in PR to position pay-for-play advertising segments on TV as earned media. An advertisement is not news. An advertisement is not news. Where is the third party endorsement in pay-for-play?

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Creative Commons Disqus News Advertising 29

Jeff Esposito

JULY 6, 2010

Look at your Twitter stream, how many mentions of a (client), self-Tweeting blog post or folks re-Tweeting of people passing along their blog posts? Dictionary.com defines it as –noun a method of advertising or selling that is quietly persuasive, subtle, and indirect (opposed to hard sell). Don’t believe me?

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Creative Commons Disqus Price Skills 31

Jeff Esposito

MARCH 11, 2011

Hopefully you’ll check back for the content that I am producing at SXSW in terms of videos and chats with some cool folks. Don’t be bashful, PR, social media, marketing, advertising, legal and sales all count. Now while I am sure you are addicted to Facebook, do you really know what it’s new changes mean to you and your content?

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Crowdsourcing Brand Monitoring Small Business Social Media 21