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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. This is understandable.

CSR 249
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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent.

Retail 178
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote.

Research 257
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The KISS Method For Determining Social Media ROI

SocMed Sean

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. Using social media, the same CSR can mange 3-4 different communication streams at the same time.

ROI 269
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How American Express Created a Movement of 2,8 Million People

Mindjumpers

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. In 2010, the global service company created Small Business Saturday movement to encourage people to shop at their local business on the Saturday after Thanksgiving. The challenge.

CSR 237
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5 Popular Posts About Social Media

Mindjumpers

Read Full Post » • For Companies: 10 Questions to ask yourself before entering social media One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. Behind the project is Danish energy company Energi Nord [.] And so has word-of-mouth marketing.

CSR 214
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. If a company is “doing good,” don’t be shy about talking about it. Don’t be Shy.

CSR 138