Remove Advertising Remove Campaign Remove Health Care Remove Social Media
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Super Bowl LV Social Media Trends

Ignite Social Media

Whether you were watching for the commercials, the halftime show, or the actual football game, there was a lot to talk about, and as usual, people flocked to social media to share their thoughts and opinions. Within this post, we’re breaking down some of the notable social media trends from this year’s event.

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” Okay, so most advertising isn’t quite as objectionable as some stranger walking up to a person pronouncing human superiority. Gave me goose bumps.

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Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

It reminded me of health care experiences where different symptoms were under different doctors’ care and the patient was left wondering who cared about them as a whole person. Are they prepared for questions on current promotions and campaigns? People who feel valued as a whole person will tend to be loyal.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. Isn't that where promotional campaigns serve a purpose?

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How to Use Social Media in Healthcare: A Guide for Health Professionals

Hootsuite

Social media and healthcare are a powerful combination. Social networks have become an important health resource, and not just for millenials. Nearly 90% of older adults have used social media to seek and share health information. Benefits of social media in healthcare. Raise awareness.

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Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

Social media marketing for doctors is the new Yellow Pages. The wild west of advertising on social media can seem like extra work on your busy plate or simply not for you. But social media in healthcare is not uncharted territory. Social media marketing for doctors presents tons of opportunities.

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Hey PR pro! Are you using paid?

Sherrilynne Starkie

If you are like a lmost half of PR professionals you do not use paid promotion or social media advertising as part of your communications strategies and plans. Likely, you are a PR purist who believes that earned media coverage is the Holy Grail. You pay a publisher or social media company for placement.