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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Understanding that women gain strength and the comfort from the stories they share and are shared they used digital and social networks to tell the   #StoriesoftheGirls . About  Advocate Health Care. Advocate How were these women indentified? What

Obamacare And Social Media: 5 Must-Reads

Firebelly

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. GetCovered Obamacare Square: Health Care Tries to Go Viral. Part of that marketing campaign is a social media push, designed to be cool and sexy.

How To Kill Relationships With A Slap In The Face

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor. Image: pimpexposure via Flickr, CC 2.0

Class 10

The Spin Sucks Inquisition: Benson Hendrix

Spin Sucks

Because I’m fairly certain he would hate to be described that way, I will tell you, instead, that he has been called everything from a “social media zen warrior” to the “‘Rowdy’ Roddy Piper of Public Relations,” and a “behind the scenes powerbroker,” to “the loudmouth PR love child of Henry Rollins and Anthony Bourdain.”. What is the Biggest Mistake You’ve Made in Your Career?

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth

Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. compare it to social media funding, civic crowdsourcing and peer to peer industries. Slactivism & social distribution. And read Courage Campaign. 2.

Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs

www.socialmediaexplorer.com

Home About Archives How To Pitch SME Newsletter SME-TV Speaking Work With Me Social Media Monitoring Grudge Match: Radian6 vs. Scout Labs April 13, 2009 · View Comments Share Jason Falls Ever since I reported on the launch of Scout Labs , I have had people ask, fairly or not, how it compares with Radian6. This would be the price point for the health care system I used.

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” thought all along that this health care center that I come to for the sake of staying alive was just mediocre. Could it be that it’s always done this way, that it’s culturally acceptable for advertisers to brag and boast about who they are and what they do?  We ignore most of it anyway, so why care? The following is a guest post by Jim Signorelli. Let me know what you think. Right?

What Motivates Readers to Share?

ProBlogger

Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process. Social requests are just as powerful as full-on hypnotic trances. Political words and phrases like “Obama” and “health care.” The list of least shareable words is full of social media dork words. Stuff like “apps,” “social,” and “Twitter.” Both your mom and your college roommate are, and most Facebook users aren’t into every bleeding-edge new media website like you are. Create attention-grabbing content.

Social Pros Podcast – Super Bowl Social Media Command Center

Convince & Convert

This is Episode 1 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Taulbee Jackson , CEO of Raidious , the social and content agency that built and is managing the Super Bowl Social Media Command Center. Social Pros Transcript For Your Reading Enjoyment. Listen Now. The RSS feed is: [link]. Eric: Yeah.

Long-Tail Blogger Outreach Campaign Nuts & Bolts

cabraham.com

Chris Abraham Social Media PR & Blogging Expert home About Me My Blog Resume Abraham Harrison LLC Blogroll Chris Abraham Bio Contact Info Freemasonry German Language Email Form Ideas Login RSS Home Long-Tail Blogger Outreach Campaign Nuts & Bolts Submitted by admin on Tue, 06/29/2010 - 22:26. Since I am an A-list PR and social media blogger myself, the team andI are incessantly on the receiving end of pitch after pitch. Originally posted on Agencyside.net ,part 2 of 3. This is not to say that we don’t ever do A-list outreach.  We do. Short and sweet.

40 Social Media Blogs You Should Be Reading

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 40 Social Media Blogs You Should Be Reading by Pam Dyer on December 16, 2009 Share If you’re reading this blog ( thank you! ), you probably agree that social media is valuable. These are some great daily reads for keeping abreast of social media and social marketing. I’d recommend picking a few, browsing through the archives, and subscribing to the ones you find helpful. He is also a blog and social media consultant. Blonde 2.0′s

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Key to Social Media Success is Just 2 Letters April 14th, 2010 |Written By: Jay Baer | View Comments Tweet I’m sitting in a restaurant in Cincinnati recently, surrounded by televisions with the sound turned down.

A Battle of Two Blogs: Obama v. Romney

ProBlogger

Both the Romney and Obama campaigns have gotten noticed for their TV and web advertising response speeds, their social media capabilities, and even a new iPhone app that can track a voter’s preferences in the weeks leading up to election day. ” But how are the blog posts being used to feed into the social media information pool? Now that both U.S.

Content Is No Longer King: Curation Is King

www.businessinsider.com

Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. Today, the world has changed. Kaboom!

Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

It reminded me of health care experiences where different symptoms were under different doctors’ care and the patient was left wondering who cared about them as a whole person. Are they prepared for questions on current promotions and campaigns? Does your sales staff have an understanding of your social media presence? I recently read an analysis in MarketingWeek on The Challenges Of Customer Lifetime Value. All the different departments and channels silo the customer input and data, with a frustrating customer experience as a result.

The Promise: President Obama Year One [Book Review]

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Promise: President Obama Year One [Book Review] Written on June 23, 2010 by Justin Levy in books , presidentobama , reviews , video 4 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. United States License.

We Just Can’t Live Like This Anymore

Geoff Livingston

There’s been a great trail of corporate wreckage over the past decade, including BP; the health care industry; Halliburton, Blackwater/Xe and Iraq; the financial mortgage meltdown (AIG, Goldman Sachs, etc.); We need to get corporate dollars out of our elected politicians’ campaigns as well as end high dollar lobbying incidents. Instead, we can act. Ethics in PR.

The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media The Public Doesn’t Need to Know What Gov 2.0 is, But They Do Need to Experience It Mon, Mar 8, 2010 Government 2.0 “Dear U.S. The people don’t care how cool the tech that coming is, they care what is working now.