Social Media Strategery
MAY 11, 2012
Seemed especially fitting for me as I've railed against traditional advertising ("look at me!! come buy my stuff!! It has really changed the way I think about business, branding, public relations, and advertising. It's been said often, but it bears repeating: People don't buy brands. They join them.
Social Media Strategery
APRIL 3, 2014
This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. How will you create shareable moments during the event?
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Social Media Strategery
JUNE 1, 2013
They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. Why do you think Best Buy employees frequent online electronics forums or car brands actively participate on top auto blogs?
Social Media Strategery
APRIL 23, 2012
PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Yet, businesses continue to try to take the easy way out clumsily advertising, optimizing, and marketing to these people like they're switches that can be turned on and off if we hit the right levers.
Social Media Strategery
JANUARY 20, 2014
Meanwhile, social networks realize that brands will pay big money for access to the millions of users in their online communities, and they’re going to charge more and more for that privilege. Yet a recent study by InboundWriter shows only 10 to 20 percent of a company’s website content drives 90 percent of its online traffic.
Social Media Strategery
JANUARY 21, 2010
community from 3,000 miles away? From an entrepreneurial perspective, I’d like to see GovFresh evolve into a sustainable business, through sponsorships, partnerships, advertising, consulting, events or all of the above. They’re different communities. community to know about GovFresh? You can get involved.
Social Media Strategery
MARCH 1, 2010
But now, with social media such a huge part of public relations , advertising, marketing, sociology, and even biology , it’s becoming even more important that the next generation not only understands how to use social media, but how to use it for more than just organizing fraternity mixers or keeping in touch with your classmates.
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