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7 Must-Have Keyword Monitoring Tools For Every Marketing Strategy

Keyhole.co

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks.

Tools 52
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business. It’s not just about networking anymore. The data is out there.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

You hear and read a lot about branding and awareness being only for “social media hippies” or “confused gurus” but quite simply if no one knows who you are, or anything about you, they are not going to buy your product because they don’t even know you exist. Protect Brand Reputation.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

a third of all Twitter users follow at least one brand, and 67% of them are more likely to buy from brands they follow), when to tweet, what to tweet (“engagement is 200% for tweets with image links”), and “unsaid Tweeting rules.” Twitter Experiencing Massive Growth: New Research by Social Media Examiner.

Tips 100
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How to Boost B2B Branding Through Social Media [Infographic]

Webbiquity SMM

A dozen years into B2B social media marketing as a channel, research can still reveal surprises (and mistakes), as this infographic illustrates. Or that 93% of social media advertisers use Facebook ads regularly. The top reason (56%) that people give for unfollowing brands is “poor customer service.”

B2B 222