Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.
Sherrilynne Starkie
JANUARY 11, 2013
The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Can we realistically expect bloggers to live up the same standards? Bloggers important in PR.
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Sherrilynne Starkie
DECEMBER 22, 2013
These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Bloggers important in PR. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review' Related posts: Study shows social media drives sales. Related articles.
Sherrilynne Starkie
JANUARY 25, 2014
Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Like it or hate it, native advertising is here to stay. Photo credit: Wikipedia). I go to Dell to buy hardware, not words.”.
Sherrilynne Starkie
JANUARY 20, 2020
It’s when PR meets advertising meets direct response meets ecommerce meets sales. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more.
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