Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. Why B2B Marketers Should Leverage Flickr by Search Engine Land. How search can boost your social media campaigns by iMedia Connection.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

NOVEMBER 9, 2015

online display advertising. print advertising. radio/TV advertising. Apparently, drip campaigns and video in emails aren’t worth it—their difficulty outweighs their benefit. Mobile search optimization drives an astounding 45% of phone calls to businesses, compared to second place desktop display ads. social media.

Marketing 60

Marketing Paid Search Mobile B2B 60

Convince & Convert

FEBRUARY 23, 2012

They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. I think it’s a great opportunity in the same way that search ads are actually incredibly helpful. They surveyed about 2,500 B2B consumers or buyers.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

JUNE 12, 2013

And our tests indicate gorilla suit advertisements convert poorly. Most direct marketing advertisement methods (paid search, etc.) deliver poor ROIs for content advertising. In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. 11 Guidelines to Social Media Success (Search Engine Watch): Eric Enge presents his 11 takeaways from SMX Social Media.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Webbiquity SMM

APRIL 29, 2014

.” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? How can paid, owned, and earned media be harmonized to achieve business goals?

Brands 204

Brands SEO Press Release Engineering 204

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog on Making a Living Online advertising, making money online, site promotion, social media, and more. Leah is a SEO / sales copywriter and search engine / social media consultant.

Blogger 168

Blogger SEO Consultant WordPress 168

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. This is it.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ). Social Media B2B ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. Wondering which social network is most effective at generating b2b leads? Social Media B2B ). Social Media B2B ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups.

Research 191

Research Social Media B2B Statistics 191

The Way of the Web

APRIL 10, 2011

The second was a Forrester report into Facebook Ecommerce, which looked into 24 companies, with 7% citing social networks as one of their most effective sources of customers (90% cited paid search marketing). Whilst for B2B, LinkedIn shouldn’t be underestimated, and the likes of Scribd, Slideshare etc all come into action.

Social Networking 34

Social Networking scribd Foursquare Retail 34

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. It’s more about demand creation. In fact they had INCREASING demand for shovels in N.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Paid search ads, however, still outperform both. 85% of B2B journalists are on Facebook. Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219