Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Keyhole.co

MARCH 9, 2023

Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment. Pro: Hootsuite has a robust set of end-to-end features for pretty much anything you would ever want to do on social media, from publishing, to advertising, to tracking.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. The data is out there.

Analysis 69

Analysis Data Sentiment Metrics 69

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Oktopost offers solutions that maximize the social visibility of any brand.

Analytics 125

Analytics Tools Social Media Curation 125

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Despite Google Analytics’s centrality in marketing, it is far from perfect. Another bonus?

Forums 62

Forums Reddit Analytics Sentiment 62

Webbiquity SMM

AUGUST 29, 2017

News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title. Image credit: Scott Hampson.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Keyhole.co

AUGUST 29, 2020

Especially because most brands care most about sales and ROI, so brand awareness can feel like an abstract concept. But brand awareness is still a necessary part of the profit equation. billion on advertising in 2019. Here’s a quick dive into how you can measure brand awareness on social media.

Social Media 40

Social Media Brands Metrics Sentiment 40