Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

B2B 157

B2B Instagram Brands Hubspot 157

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

Hashtag 78

Hashtag Brands How To Conference 78

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. Here’s a quick breakdown of both strategies.

Discount 122

Discount Marketing How To B2B 122

Webbiquity SMM

MAY 1, 2018

Use Facebook, Twitter, LinkedIn and Instagram to advertise your upcoming trade show appearances. In order to maximise this kind of engagement and keep conversation in one easily accessible place, it’s essential to make good use of hashtags. Many of these can also be configured to automatically add your hashtag to the posts.

Platform 152

Platform Engagement Hashtag Eventful 152

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

OCTOBER 10, 2023

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. Affiliate influencer campaigns and sponsored posts Over half of marketers (57%) use influencer-led advertisements to collaborate.

Examples 123

Examples Influencer Campaign Marketing 123

Sprout Social

JANUARY 12, 2022

The not-so-hidden power of word of mouth advertising. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. This is why word of mouth has such a positive connotation: it’s advertising that often occurs without any sort of sales pitch or sleazy tactics.

Conversation 133

Conversation Review Marketing How To 133

Ignite Social Media

MAY 6, 2021

It also allows Creator users to embrace their voice and add hashtags around what content they share or write on the most. . If your brand is looking to target consumers or businesses – LinkedIn can help advertise toward both and offer more than 200 targeting characteristics.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. However, with their insane popularity come insane pricing of their advertising, putting the cost out of reach for many small to midsized businesses.

Trends 166

Trends Marketing Influencer Video 166

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more. This ensures maximum visibility and engagement.

Instagram 52

Instagram Meme Tips Marketing 52

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. Inspire your audience to share their story with the campaign hashtag Instagram allows audiences to search for content via hashtags.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 153

B2B Tips Twitter Marketing 153

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies.

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 billion – placing financial services as the second-biggest consumer of digital advertising. To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience.

Platform 87

Platform Social Media Insurance Education 87

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. You can structure your organic content and advertising campaigns around this for higher chances of success. It’s not just about networking anymore.

Analysis 71

Analysis Data Sentiment Metrics 71

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Advocacy is essentially employee-driven advertising for your company.

LinkedIn 110

LinkedIn Tips Curation Training 110

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok videos using the #Finance hashtag have 6.6

Questions 104

Questions Banking Insurance HootSuite 104

Unmetric

JUNE 11, 2019

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts.

Analytics 125

Analytics Tools Social Media Curation 125

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. Social media advertising. That might mean a Facebook Group or a hashtag like #DIYTok. It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Keyhole.co

MARCH 23, 2023

It is a great place for information dissemination, advertisement, and research. Social media experts from Keyhole are ready to share some of the tips you should consider before posting on Twitter: Focus on your business─ whether your business is B2B or B2C says a lot about when you can post on your account and get the best engagement.

Twitter 52

Twitter Education Analytics Hashtag 52

Convince & Convert

NOVEMBER 17, 2015

As she consciously transformed her position to fit the unique needs of her company, Glenda has taken it from a professional-only brand sold through salons to maintaining a perfect social engagement balance that is both B2B and B2C —helping distributor, vendor, and consumer alike. Why improperly vetted hashtags create irrelevant impressions.

Instagram 60

Instagram B2B Conference Hashtag 60

Keyhole.co

MARCH 9, 2023

Pro: Hootsuite has a robust set of end-to-end features for pretty much anything you would ever want to do on social media, from publishing, to advertising, to tracking. Sendible’s listening capabilities include mention alerts and hashtag and keyword monitoring. Con: Oktopost is more focused on B2B promotion than social listening.

Tools 84

Tools Sentiment Hubspot Price 84

Pam Moore

AUGUST 3, 2016

However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. Discovery is built into the platform with hashtags, search and the list goes on. Facebook advertising platform.

Instagram 60

Instagram Advertising Comparison Training 60

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. We mentioned earlier that influencer marketing has expanded into places like B2B and non-traditional sales. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Pixlee

NOVEMBER 25, 2019

However, as the social media world continues to become more and more saturated with paid endorsements and advertisements, influencer marketing is at risk of losing its impressive success rates due to the rising skepticism consumers have towards the authenticity of brand partnerships. Don’t forget your event hashtag.

Hosting 53

Hosting Eventful Influencer Authentication 53

Convince & Convert

MARCH 8, 2012

I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. I think, long- term, that’s a smart play. Eric: Yeah. I’ll tell you, my perspective on a lot of the Facebook changes. Eric: Yeah. Jay: So we will see what happens. This is a very visual site.

Company 119

Company Instagram B2B Survey 119

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. 5 Ways data analysis boosts B2B ROI. The problem? Product recommendation.

Analysis 139

Analysis B2B Data Tools 139

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 62

B2B Examples Marketing Small Business 62

Oktopost

NOVEMBER 30, 2023

For instance, if your team recently initiated an advertising campaign on Instagram, it’s essential to examine how many users clicked through to your website from this specific campaign. Despite Google Analytics’s centrality in marketing, it is far from perfect.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

FEBRUARY 27, 2017

Social Media Advertising Statistics. Instagram posts using at least one hashtag receive 12.6% Advertisers certainly aren’t moving away from the platform as well. 94% B2B organizations rely on LinkedIn for content marketing and distribution. Social Media Advertising Statistics. Facebook Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. TrendSpottr for Instagram app : Find trending topics, hashtags, and powerful Instagram influencers to partner with.

Influencer 76

Influencer Tools Marketing Klout 76

Pixlee

SEPTEMBER 9, 2019

Trendjacking is the practice of jumping in on trending topics, hashtags, events, or memes. Trendjacking tends to be harder for B2B companies than it is for B2C companies who thrive off of personal and often casual relationships built with their clientele. Anastasia Masters is a Content Marketing Associate at G2.com

Brands 55

Brands Meme Trends UGC 55

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Advertising the campaign and making it seem popular already can help build that success. For some campaign, spending money in advertising can be worth it to jump start the program. Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. So, they invest ad money against it. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Sprout Social

MARCH 24, 2020

Additionally, hashtag monitoring and social listening can clue you in conversations that result in praise or criticism from your audience. Paid social advertising is becoming more and more of an expectation rather than an exception to the rule. Again, analytics can be a huge help here. Running a new social media ad campaign.

Analysis 86

Analysis Social Media ROI How To 86