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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. ” — 2018 Trends: B2B Marketing , Edelman.

B2B 293
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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

Research & Analysis. Managing the RFP Process. advertisement. Reducing Data Center Costs with Data Deduplication: A TCO Analysis. Advertising | Executive Programs |. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |.

Wireless 100
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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I find that all of these changes are made all the more interesting because it’s happening around the same time that Facebook is making massive changes to its advertising platform. It doesn’t work.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I find that all of these changes are made all the more interesting because it’s happening around the same time that Facebook is making massive changes to its advertising platform. It doesn’t work.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. What do I do?

Products 267
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Inevitably, when corporate America seeks a PR agency to support their communications effort, the Request for Proposals (RFP) asks for critical capabilities that can help a company sift through the myriad of options available and narrow them down to the few that make sense for their specific needs.